How many times do we hear that people are subjected to millions of ad impressions every day, we've become desensitized, blah blah blah?
With so many ads and so much information competing for space in our brain, it's rather striking when something that you think would be pretty cut and dry just simply isn't. When the whole "rising above the rest" and you find yourself so frustrated over something that would seem like a pretty straightforward affair.
Let me back up.
I was sitting at a stoplight last week in my new, little car. My new Sentra is nothing fancy, but I adore that little thing. I happened to glance up and saw an older Corolla hurtling toward me, and instantly thought, "That car is going to hit me."
Sure enough, it did.
The poor kid got out of the car in his Shoney's outfit, pimpled, half-scruffy chin all a-quiver. He was white as a sheet saying, "I'm so sorry."
My car was drive-able, but the bumper was a goner. A rookie police officer showed up, and was trying overly hard to be in control, which didn't do much but show that he was really inexperienced. He let the kid go with no ticket, repeatedly saying, "Ahh, that'll be less than $1k in damages anyway."
The kid's mom had showed up. Very, very sweet lady and we got along just fine. I agreed to get an estimate for them first in case they could afford to pay out of pocket. The first quote was $2400, from a reputable local body shop. The guy wiggled up underneath it and took a good 20 minutes going over it. He said the biggest issue was a bar behind the bumper that holds the tail lights in...it was bent and had to be replaced.
Obviously, with that kind of money, the insurance company got involved. Their estimator came out today, who proceeded to tell me about his 30 years of experience and handed me his business card with the slogan "To God Be the Glory." (Wasn't sure what to make of that, considering this is auto body estimation and not ministry but...whatever, to each his own.)
There's no way that thing is bent. No way. I got a lecture on crumple zones and blah blah blah. He could tell I looked hesitant, and recommended a body place that I someone else had mentioned was good. So I go there.
"He must be blind. That bar is obviously bent."
It's amazing with the advancements in technology and all the information that moves at the speed of light, competing for our gnat-like attention span...
...and then something this basic still doesn't go smoothly. It boggles the mind. I guess in the end, no amount of advertising technology can erase how elementary some processes still are...and maybe always will be!