There are certain brands that are tough to take on as it is. Apple and their iTunes, Prius and their green identity...so it's always interesting to me to watch companies try and compete in that arena.
Take Chevy, for example. They are the honcho sponsor for MSN Live's foray to the greener side of life with their Earth Site. Chevy ads will be plastered all over in what has now become the almost-required nod to the environment by auto manufacturers. Chevy? Really? I have a hard time swallowing that one. Ok, so there aren't many hybrids that are putting a dent in the Prius market, but couldn't you swallow this campaign a little easier if it wasn't sponsored by a name synonymous with huge trucks and SUVs? Chevy does have a seven car line-up, but none of them are particularly strong brand models on their own merit. It makes me cock my head to the side when a company throws money at a sponsorship that's a little too far ahead of where their current image is. I'll be interested to see what the campaign actually looks like.
Nothing will change until the US automakers (like GM) quit jacking around an accept aggressive CAFE standards. We're almost dead last in fuel efficiency.
http://en.wikipedia.org/wiki/Corporate_Average_Fuel_Economy
Posted by: Blagh | July 09, 2007 at 12:19 PM